Personal planning
for peace of mind
Our careful approach
gives you an EDGE
Successful plans start with strong relationships. Our values reflect our dedication to building partnerships that lead to excellent results.
[INTENTIONAL VALUES]
We leverage years of skilled planning and industry expertise to create the right solutions for each complex problem.
KnowlEDGE
We’ve got your back and understand what it takes to be on budget, on brand and on time. Our approach is purposeful and proactive, with great attention to the little things.
CoverEDGE
We pledge to lead responsibly, as trusted partners and project guides, acting as an extension of our client teams.
AdvantEDGE
Our dedicated team
Lori Reynolds
OWNER
Lori brings a wealth of expertise gleaned from her years of managing corporate events. She is known for elevating experiences for associates, event attendees and customers alike. Insight from her deep network and professional relationships led to the inception of Intentional EDGE, aimed at assisting two business areas -- corporate marketing communications leaders and promotional distributors -- to help them better serve their customers. From crafting strategic plans for corporate leadership meetings to orchestrating trade show logistics or delivering kitting/assembly for promotional distributors, Lori’s meticulous attention to detail ensures our clients receive unparalleled service.
Jim Reynolds
OPERATIONS
Jim is our results-driven operations leader with extensive experience in logistics management. At the helm of our operations, he ensures seamless processes that prioritize customer success. Jim’s hands-on approach guarantees every package leaving our warehouse meets high standards of being consistently in-place, on-brand and on time.
Jenni
CUSTOMER EXPERIENCE
As our dedicated Customer Experience Specialist, Jenni is the friendly face and guiding voice behind our commitment to exceptional service. With a passion for being intentional and a keen understanding of our customer needs, she is often the face of Intentional EDGE. Whether she’s resolving inquiries with efficiency and empathy, providing personalized recommendations, or gathering feedback to continuously improve our offerings, Jenni goes above and beyond to ensure that every interaction leaves a positive impression.
Joyce
MARKETING & COMMUNICATIONS
Joyce is a multifaceted professional with a diverse range of expertise that brings creativity and strategic insight to Intentional EDGE. Whether she’s marketing our brand or supporting our clients’ needs, she is always inspiring our team to push boundaries and seize opportunities for growth. With a finger on the pulse of industry trends and a passion for storytelling, she crafts compelling campaigns that allow our clients to resonate with their target audience and elevate their brand presence.
Brenda
ACCOUNTING
Behind the scenes, ensuring the financial health of our organization is Brenda, our meticulous Accounting Leader. With a sharp eye for numbers and a commitment to accuracy, she oversees all aspects of our financial operations with precision and integrity. With her attention to detail and unwavering dedication to fiscal responsibility, Brenda ensures that our finances are always in capable hands, allowing us to focus on achieving business goals.
Danielle
EVENTS
With her knack for anticipating needs, problem-solving on the fly, and maintaining a calm demeanor under pressure, Danielle orchestrates every aspect of the event planning process with finesse and expertise. She’s a true maestro of moments, ready to turn a vision into reality, ensuring every detail is meticulously planned and flawlessly executed. Whether it’s a corporate conference, a trade show experience, or a charity event, she approaches each event with creativity, enthusiasm, and a commitment to excellence. When Danielle is planning your event, you can rest assured it’s in capable hands.
Rebekah
OPERATIONS & EVENTS
At the heart of our operations, you’ll find Rebekah, our versatile and dedicated production manager and event professional who wears multiple hats with finesse. She is the mastermind behind our kitting assembly process and is the reason every kit that leaves our warehouse consistently delivers on the project intention. But Rebekah doesn’t stop there. She is also a passionate event planner with a keen eye for detail and emphasis on the attendee experience. Her unwavering dedication and proactive approach, coupled with her creative vision and impeccable execution, make her an invaluable asset in bringing dreams to fruition.
Tina
SYSTEMS
Tina is the technical wizard behind the scenes who keeps our operations running smoothly. With a passion for problem-solving and implementing new solutions to enhance efficiency, she is the go-to expert for integrating our systems with our clients’ selling platforms. Her proactive mindset and attention to detail ensure that our systems are not only functional but also continuously evolving to meet the needs of our growing business.
